According to a SNL Kagan report released earlier today, U.S. multichannel subscribers grew slightly in both 4Q12 and for the full year, reversing the negative quarterly trends of 2Q12 and 3Q12 (for more information, see CTDaily, 03/18/13). Cable, satellite and telco video packages collectively added 46,000 video customers year over year in 2012, finishing the year with more than 100.4 million. The report also found the three primary platforms accounted for 84.7 percent of occupied U.S. homes, down both sequentially and annually, and off of the high point of 87.3 percent registered in 1Q10.

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Reaching Gen Z

As we await the upcoming book “Gen Z AF” from longtime media exec Jacqueline Hernández and Horowitz Research EVP Adriana Waterston , we’ll settle for some tidbits from their panel during NAMIC ’s

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