One day before the House Commerce Committee is set to mark up broadcast decency legislation, NCTA ushered out its response to FCC chmn Michael Powell’s request for a plan to shield children from inappropriate programming. Obviously cable is hoping to curry favor with the Hill and avoid regulation. Broadcasters are arguing that the indecency guidelines they’re asked to adhere to should be applied to cable. NCTA’s plan was completed almost 1 week before Powell’s 30-day deadline; it was delivered Tues to Powell and ranking House and Senate members, including Commerce chmn Joe Barton (R-TX) and Sen Commerce chmn John McCain (R-AZ). "The cable industry takes seriously your challenge and its responsibility to help protect children from indecent and unnecessarily violent TV programming," NCTA head Robert Sachs wrote. Dubbed "Cable Puts You in Control," it includes Web site controlyourTV.org, aimed at empowering parents with info about how to manage TV and media (how to block channels, descriptions of children’s and family programming, viewing tips, etc). Cable in the Classroom worked closely with NCTA on the plan and will create and maintain the site, which should be fully operational April 1. NCTA also plans to distribute PSAs by early April, with several cable operators and nets already agreeing to carry them. NCTA members will use bill stuffers, pamphlets and employee training materials to better educate consumers, while CIC and the National PTA will conduct free workshops about the concerns over the exposure of children to inappropriate TV content. On the Hill: In a speech to the NAB Tues, House Majority Leader Tom DeLay (R-TX) said: "Make no mistake: if decision makers at studios, networks, and affiliates fail to appreciate the sensitivity of the post-Super Bowl environment, the consequences will not be merely economic." (DeLay later told reporters cable voluntarily should allow subs do decide which channels they receive, according to reports.) — Late last week, McCain urged Amer Women in Radio & TV members to voluntarily police indecency. It would be preferable to having older, out-of-touch white men seeking re-election regulating media from Capitol Hill, he said.

The Daily

Subscribe

Harris Poll’s EquiTrend Brands of the Year

The Harris Poll released its annual results for EquiTrend Brands of the Year, including Factual Entertainment TV Brand winner History Channel . The net was followed by Discovery Channel , National Geographic

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.