EVP, Partner Marketing & Communications, Content Distribution NBCUniversal

Morris is a relatively new kid on the NBCU block, but you’d never know it given the impact she’s making. Whether it’s guiding the company’s TVE strategy, Syfy’s “Defiance” or plans for the 2014 Olympics, she taps into her years of media experience (she clocked significant time at HBO and Viacom) to create fresh campaigns and ignite affiliate interest. Already Morris has spearheaded affiliate marketing for NBCU’s unprecedented level of year-end distribution agreements with distributors. And she excels in identifying team strengths and cultivating skills. “The most motivated teams are the ones where everyone is encouraged to be creative, innovate and take risks, as we all work toward a common goal,” she says.

What’s your favorite part of your job?
As a marketer, NBCU is an amazing place to be because of its unique and diverse portfolio of the most watched and valued broadcast and cable networks spanning all demographics. The breadth of the content makes my job exciting and different every day. New opportunities are constantly evolving from changing technology, to tracking consumer’s viewing habits, to bringing new and exciting franchises and opportunities to our distribution partners on all platforms, like the English Premier League and the Olympic games.
What’s been the biggest story in cable this year?
It has to be TV Everywhere! It’s an exciting time for us right now at NBCUniversal. We’re in the middle of a major rollout of our content across all platforms. The consumer has said loud and clear that they want our content whenever and wherever, and we’re giving it to them—in a way that works for both NBCU and our distribution partners.
How do you define success in the workplace?

I have found that the most motivated teams are the ones where everyone is encouraged to be creative, innovate and take risks, as we all work toward a common goal. I also think having fun is critical! We all spend too much time at the office so it’s important that we can all laugh and celebrate one another’s life accomplishments.

The Daily


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