SVP, Digital Media and New Business, WE tv

A self-proclaimed TV addict, Robertson channels her devotion into fueling WE tv’s burgeoning brand. By looking at the big picture, she has turned opportunities into realities, growing VOD offerings, attracting social media followers and enhancing the network’s mobile platforms. Swamped at home and at work? Robertson has some advice. “Surround yourself with good people in all areas of your life, and you won’t care that you can’t achieve balance,” she says.

What’s your favorite part of your job?
It provides an excuse for my TV addiction.
Best trick for maintaining the personal-professional life balance?
Surround yourself with good people in all areas of your life and you won’t care that you can’t achieve balance.
Who would you want to swap jobs with for a month and why?
The president of programming at NBC Sports–to see all the Premier League games. Or my puppy, Jax. He’s got the life.

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