Keeping up with the Kardashians? Try keeping up with Jen Neal. She oversees all global marketing for E! and last year played an integral role in the next evolution of the network with a new look, logo, multiplatform brand campaign and “Pop of Culture” tagline. This fall she has been busy overseeing campaigns for E!’s existing tentpole content and the rebranded E! News, plus launch campaigns for new original series “What Would Ryan Lochte Do?” and “The Wanted Life.” Neal will also oversee all marketing and advertising for E!’s scripted programming initiative, with the first series debuting in 2014. How does Neal keep up with herself? “It’s important to take time to recharge and refresh,” she says.
What’s your favorite part of your job?
There are multiple aspects. I love pop culture and the E! brand. Working through the daily creative and strategic process with my team…and because E! is a multifaceted business I enjoy working across a variety of genres. ?
How do you define success in the workplace?
Achieving our business goals while working with a fun and talented team.
Best trick for maintaining the personal-professional life balance?
I enjoy what I do, which is enormously important. Also, my husband is in the media business so we understand and support each other’s career dynamic and commitments. And it’s important to take time to recharge and refresh.