VP, Syfy Ventures

Li performs double duties, overseeing both Syfy and its sister network Chiller. While Syfy’s “Defiance” broke new ground with its online game and digital tie-ins, Chiller has also capitalized on new media, particularly with the recent launch of Chiller Films. “By using innovative marketing techniques and making our content more accessible… we increased the anticipation of our films, enhanced the value of the movies in traditional downstream windows and grew the Chiller brand,” Li says.

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Programming

AspireTV and Kin announced a deal to bring three new series to the network this year. The first show, “Just Angela,” will debut on Mar 30 at 9 pm ET. The second show is currently in development.

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