Hoping to avoid tiering, safe harbors and related meddling from DC, NCTA chief Robert Sachs unveiled another option to give parents control of cable programming Tues, telling CTPAA’s Forum that the Top 10 MSOs and other cable ops will provide blocking devices to subs free of charge, despite "the real costs" of doing so. It’s impossible to calculate the costs "until we see how many subscribers" request the equipment, he says. A tad less than 50% of the cable universe is unable to block programming, Sachs says. Roughly 30% of cable HHs contain digital boxes (with filtering capability); another 20% of cable HHs already possess blocking equipment, such as V-chips, he says. Afterward, Sachs indicates the measure should "go a long way" toward heading off calls for family friendly tiers, a la carte pricing and rebates for unused channels. — Sachs also unveiled a Web site (controlyourtv.org) created by Cable in the Classroom to explain to consumers the 3 elements of "responsible TV viewing:" choice, control and consumer education. The site explains the V-chip, parental controls and the rating system. It also links to MSO sites, media literacy and educational resources and contains a list of "family friendly" programmers.

The Daily



Great American Family is releasing a quintet of movies on Saturdays at 8pm until Sept. 17, starting with “Identical Love” this upcoming weekend. “Love In Bloom” debuts Aug. 27, followed by

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.