SVP, Marketing & Brand Strategy

Oxygen Media

Strategist Olson thrives on experimenting with new ways to grow Oxygen’s brand. “When someone on the team is inspired enough by the brand or the content that it spurs new ideas, that’s very exciting to experience and nurture,” she says. Olson developed a comprehensive next-generation marketing strategy to move the network forward as it ups original programming by 20% and expands from two nights of originals to three, with new shows like “The Face,” “Find Me My Man,” “My Big Fat Revenge.” She sees the opportunity for a more personal, intimate and one-on-one relationship with viewers.

What’s your favorite part of your job?
I love to see experimentation. When someone on the team is inspired enough by the brand or the content that it spurs new ideas, that’s very exciting to experience and nurture.
 
What’s been the biggest story in cable this year?
“House of Cards” at the Emmys. Although it’s not cable per se, change and innovation forces everyone to up their game and that’s one large marker of a huge change happening in our industry.
 
How do you define success in the workplace?
Clearly there are metrics of success from a revenue and business growth perspective, but to be successful there also needs to be singular focus and goal that is understood by everyone on the team and a desire and directive to work collaboratively toward that goal.
 
Best trick for maintaining the personal-professional life balance?
It’s not really a trick—you just have to figure out what works for you and do it. Whether it’s leaving work at a certain time, having blackberry-free time at home, or anything else—it’s easy to say and hard to do, but the more you do it the easier it becomes.
 
Who would you want to swap jobs with for a month and why?
Bruno Frisoni, the creative director of Roger Vivier. They produce the most beautiful and fun shoes. He’s been able to keep the equity of an iconic brand and make it modern.

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