Two announcements made at the Cable Show this week have the potential to increase the number of deployed Enhanced Binary Interchange Format (EBIF)-enabled set-top boxes by millions – good news for interactive applications and ventures like Canoe.

For starters, later this year, Comcast will trial a newly ported EBIF user agent in its Cisco footprint. It is similar to the TVWorks one Comcast already has deployed in 20 million Motorola set-top boxes, but was re-engineered by itaas, for the Cisco platform.

“This is a major step forward…Having this available for Comcast increases the numbers by millions of set-tops,” said Jim Elayan, VP of marketing, itaas.       

In separate, yet connected, news, Charter Communications will license the TVWorks ETV platform, including the user agent for its Motorola set-top boxes. itaas will assist with the deployment.

“Comcast’s was big news for the fact that the TVWorks user agent will be available for anyone with a Cisco, TV Guide combination. The second news is that one of the major MSOs is moving forward with licensing and deployment…This is the first manifestation in the market,” Elayan said.

First Apps

Regarding the 20 million Motorola set-tops, Comcast already has a small number of advertising applications, Comcast EVP and CTO Tony Werner said during a panel Tuesday at the Cable Show. For example, a customer might see a 30 second spot for a television program and receive a prompt to record it or the whole series.

Fellow panelist Michael LaJoie, CTO Time Warner Cable, talked briefly about TWC’s  interactive efforts (using OCAP on DOCSIS), including direct marketing applications. “I’m not willing to tell what the percentage is, but it is much better than direct mail. Customers like (it).”

Werner concurred that the response has been “huge,” but added that his company’s EBIF platform will be about a lot more than interactive ads. “There are a lot of things going on, on the show floor…using the EBIF standard as a way to get in and out of the box.”

EBIF also means multiple configurations and varying levels of graphics depending, in part, on the age of the consumer equipment. “You want consumer appeal to be high, but you are working with legacy boxes,” Elayan said.

-Monta Hernon

The Daily

Subscribe

Mediacom on OIBDA Roll

Mediacom recorded its third-straight quarter of industry-leading adjusted OIBDA growth, posting a 15.2% YOY increase in 1Q21 to $236.3 million. Broadband

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.