itaas and Comcast are working together to help cable operators quickly and reliably deploy a standard interactive TV platform built on CableLabs’ EBIF specification. itaas will license an EBIF engine developed by TVWorks, a wholly owned subsidiary of Comcast, and offer MSOs an EBIF deployment package that includes a license, deployment support and maintenance services.

As part of the EBIF deployment package, itaas will provide each cable operator with a list of applications and programmers that have already been validated for deployment. Cable operators can decide based on their business models which applications they want to deploy. Examples of the verified networks and applications include Showtime Networks, TAG Networks, Integra5 and iCueTV. The EBIF solution being offered is designed to be compatible with Motorola legacy and advanced set-top boxes and also to run on tru2way technology enabled cable systems.

The addition of the EBIF engine licensing agreement expands the year-old partnership between itaas and TVWorks under which itaas, as part of its istart Developer Program, offers application developers the TVWorks ETV development kit and support for developing applications that run on the TVWorks platform.

(itaas, booth 1401)

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