itaas and Comcast are working together to help cable operators quickly and reliably deploy a standard interactive TV platform built on CableLabs’ EBIF specification. itaas will license an EBIF engine developed by TVWorks, a wholly owned subsidiary of Comcast, and offer MSOs an EBIF deployment package that includes a license, deployment support and maintenance services.

As part of the EBIF deployment package, itaas will provide each cable operator with a list of applications and programmers that have already been validated for deployment. Cable operators can decide based on their business models which applications they want to deploy. Examples of the verified networks and applications include Showtime Networks, TAG Networks, Integra5 and iCueTV. The EBIF solution being offered is designed to be compatible with Motorola legacy and advanced set-top boxes and also to run on tru2way technology enabled cable systems.

The addition of the EBIF engine licensing agreement expands the year-old partnership between itaas and TVWorks under which itaas, as part of its istart Developer Program, offers application developers the TVWorks ETV development kit and support for developing applications that run on the TVWorks platform.

(itaas, booth 1401)

The Daily

Subscribe
Thursday–August 27

People

Former NBCUniversal exec Jen Carfley has joined Scripps in the newly created role of head of small and medium business growth and direct response advertising.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Nov 3
Most Powerful Women Awards Gala Honoring the Women Shaping the Future of Connectivity, Media & Technology
Nov 4
Top Women Leadership Forum Top Women Leadership Forum
Mar 30
CTV World 2027 PERFORMANCE ACROSS EVERY SCREEN
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.