itaas and iN DEMAND have announced the development of three new interactive applications to promote cable’s transactional products. Included in this suite are sports package marketing, content mosaic and multi-platform event reminder applications. These new apps will be demonstrated in the itaas booth at the Cable Show in Los Angeles May 11-13.

iN DEMAND and itaas developed these applications with an eye toward leveraging the power of EBIF and tru2way to become new marketing tools that promote cable’s on demand and pay per view products.

The new applications are:

  • Interactive Mosaic App: A four-screen sales tool which promotes all categories of cable’s transactional products, from sports and events to Movies On Demand. Using their remote, viewers can telescope deeper into the content to see product-specific videos, program descriptions, trailers and schedules.
  • Sports Package Upsell App: Dynamic interactive replacement for the current static slate on out-of-market sports packages will deliver promos, schedules, product descriptions, pricing and ordering information.
  • Send to Cell Phone App: This new multi-platform application will add pop-up notifications during on-air promos, enabling viewers to send PPV event reminders to their cell phones.

The Daily


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