According to broadband analyst firm Point Topic, global IPTV subscriptions closed in on 60 million at the end of 2011, with 4Q11 showing the biggest three-month increase to date.??

“The year-end is often the strong quarter but in combination with the global recovery in consumer spending, and the will and technical ability to deliver a service, IPTV is really starting to find the sweet spot,” comments CEO Oliver Johnson. “In addition, we’ve seen a growth in the ARPU the operators have managed to generate.” ??

According to a recent report, Point Topic says, “IPTV as a service is very important to operators. It is the ‘stickiest’ of residential services and is a necessity for most ISPs. It also offers the best opportunity, at the moment, of increasing revenue. Globally, ARPU increased by just under 2 percent in the year, total revenues were up over 30 percent and, with the continued subscriber growth, it looks like a very strong positive set of indicators.”?

As margins from bare-bones broadband get ever smaller, the future for operators is in value-added services. Notes Johnson, “Offering the right bundles for their consumers in a particular market, signing the right deals and maintaining a customer base in the face of global competition will be the mark of a successful ISP in the next few years. Get it wrong and they won’t see growth. Get it right, and their prize will be an income base worth several multiples of its yearly value.”?

The Daily

Subscribe

NFL Explores Selling Stake in Media Biz

The NFL has hired Goldman Sachs to explore options for its media businesses, including NFL Network and NFL RedZone . The league informed team owners Wednesday, with the WSJ the first to report the news. “As

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.