Starz Ent continues to push the multi-platform envelope with its “Starz Play” broadband video service, which Verizon has opened to its FiOS Internet and HSI subs. The service offers subscription-based content downloads from the same programming pool of more than 1K movies used by Starz' direct-to-consumer product Vongo, and was picked up by the telco through a new affil pact that also includes Starz' premium linear channels and related VOD plays. The service also features a live streaming East Coast feed of Starz TV. “Our real focus has always been a wholesale product that we could offer to affiliates as an extension of the Starz brand,” said Starz Ent pres/COO Bill Myers, who sees opportunities for similar affil agreements and said touted the service as the “right value proposition long-term for the consumer.” It also gives Starz additional tentacles into the on-demand world it already fills with linear VOD and Vongo. “IP is now of interest to a lot of people,” said Myers, who favors SVOD models over ad-supported and/or transactional initiatives. The latter pair may respectively aggregate a great number of eyeballs and seem beneficial to consumers, he said, but a sub model balances the desires of both content owners and viewers.

The Daily


CTV Popularity Grows

With the digital wave continuing to rise, the vast majority of U.S. households are utilizing CTV devices. Leichtman Research Group found that 88% of U.S. TV households have at least one internet-connected

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