Internet advertising revenues in the United States hit $5.9 billion for the first quarter of 2010, representing a 7.5 percent increase over the same period in 2009, according to numbers released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This marks the highest first-quarter revenue level ever for the industry.
“The year-over-year growth we are seeing reflects marketers’ confidence in the value and effectiveness of interactive advertising,” said Randall Rothenberg, president and CEO of the IAB, in a statement.
“We are seeing continued signs of an improved economy and interactive advertising market," said David Silverman, PwC Assurance partner, in a statement. "Entering 2010 with such strong Q1 revenues is a sign of the health and vitality of online media.”?
IAB is comprised of more than 460 leading media and technology companies who are responsible for selling 86 percent of online advertising in the United States.