YES Network and MLB Advanced Media will launch this week a trial of interactive "Player of the Game" fan voting. During the 8th inning of YES’ Tues-Thurs telecasts, an on- screen list of 4 "POG" candidates will appear, along with a 5-digit number for use by mobile customers. Dialers can press a number for their corresponding choice, with the winner announced after the game. Chevyoffers.com will sponsor a text messaging version. The initiative extends YES’ interactive strategy that began this summer (Cfax, 7/26), pitching Yankees stats and league standings.

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Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

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