YES Network and MLB Advanced Media will launch this week a trial of interactive "Player of the Game" fan voting. During the 8th inning of YES’ Tues-Thurs telecasts, an on- screen list of 4 "POG" candidates will appear, along with a 5-digit number for use by mobile customers. Dialers can press a number for their corresponding choice, with the winner announced after the game. Chevyoffers.com will sponsor a text messaging version. The initiative extends YES’ interactive strategy that began this summer (Cfax, 7/26), pitching Yankees stats and league standings.

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Observers Keep Close Tabs on FCC’s 3.45GHz Auction

Things were looking a bit better Friday for the FCC’s 3.45GHz auction. Round 28 closed with gross proceeds of more than $6.5 billion.

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