YES Network and MLB Advanced Media will launch this week a trial of interactive "Player of the Game" fan voting. During the 8th inning of YES’ Tues-Thurs telecasts, an on- screen list of 4 "POG" candidates will appear, along with a 5-digit number for use by mobile customers. Dialers can press a number for their corresponding choice, with the winner announced after the game. Chevyoffers.com will sponsor a text messaging version. The initiative extends YES’ interactive strategy that began this summer (Cfax, 7/26), pitching Yankees stats and league standings.

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Wednesday–July 2

FCC’s Carr Outlines Pole Reform in Build America Speech

Permitting and pole attachment reform are front and center in FCC Chairman Brendan Carr ’s “Build America” agenda, with the Commission set to vote this month on an item that he pledged will provide more

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