The MPEG Industry Forum (MPEGIF) has announced the formation of the 3DTV Working Group and launch of the “3D over MPEG” campaign.?

“3DTV is of keen interest to everyone in the video creation and delivery industries. The challenge we all face is that of sorting through the myriad technical options," said Sean McCarthy, chair of the newly formed 3DTV working group and fellow of the technical staff at Motorola. "Our common goal is to create a 3DTV ecosystem that delivers great new experiences to consumers.”

The 3DTV Working Group will provide a forum for free exchange of information related to this emerging technology, an industry voice advocating the adoption of standards and for consolidating the overall direction of the 3DTV industry.  Its focus and constituency will be derived from video service providers, consumer electronics manufacturers, content owners, equipment manufacturers, system integrators, software providers, as well as industry advocacy groups, analysts, financial institutions and academic institutes.?

“3D video is showing distinct commercial promise in theatrical releases and could thus transition to the advanced living room to follow high definition and surround sound. As a result there is a growing array of competing technologies and work from various standards bodies,” said David Price, VP of MPEGIF and a VP at Harmonic. “It has therefore become a major theme of the next MPEG Industry Forum Master Class being held at CES 2010 in Las Vegas in January.”

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