Digital Adware’s year-old modular ad-insertion platform AdSync has been deployed in 12 systems. AdSync also is available from systems integrator Mega Hertz…Speaking on the OTT/TV Everywhere panel, NBCUniversal executive vice president/Content Distribution Matt Bond said Comcast was able to roughly double TV Everywhere usage by streamlining its credentialing process for subs, but challenges remain when it comes to long-term business models. Adding measurement “is vital,” he believes Nielsen will come up with a multi-day ratings plan for both linear and online viewing…Cord-cutting or –shaving still remains top of mind, but research says it will take 20 years for today’s viewers to make a significant shift away from their current viewing habits. Sandy Hendrick, marketing supervisor at Horry Telephone Cooperative, says dependence on linear TV is age-specific, and that there’s “nothing alarming” yet regarding any big churn to OTT providers. According to all speakers on yesterday’s subscriber-retention panel, bundling is the killer app right now, but operators need to be careful not to throw everything into a single bundle.

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Attorneys General Against Instagram Kids

A coalition of 44 attorneys general are the latest to try to convince Facebook CEO Mark Zuckerberg to step back from plans to launch an Instagram app for children under the age of 13. In a letter to

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