On Saturday, The Outdoor Channel will launch Week 2 of its aggressive ad campaign aimed at stopping Time Warner Cable from dropping or moving the net in some markets. Full-page newspaper ads will run in TX, OH and NC and expand into additional markets. Talks between the 2 continue. — LodgeNet will make NHL’s out-of-market package "Center Ice" available to its hotel daily subscription service, "Hotel SportsNet." Guests will be able to view on a PPV basis an entire day’s schedule of NHL programming.

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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