IMAKE Software and Services has integrated with Adtec Digital’s DPI-1200 Ad Server to support linear broadcast TV ad insertion using their on-demand advertising system OpenVision Ad Exchange. The addition of the DPI-1200 and ad splicing technologies is intended to create a centralized way to manage, target, and execute ad campaigns across multiple linear and on-demand networks.

IMAKE’s OpenVision Ad Exchange utilizes open standards from the SCTE to integrate with existing linear ad insertion equipment, asset management solutions, and subscriber profiling solutions. The new ad management capabilities are designed to manage and track advertisements and sponsorships being watched by any subscriber base across all content types and networks being viewed. A key feature is the ability to centrally target one ad to multiple distribution platforms including download, VOD, and now linear broadcast TV.

The Daily

Subscribe
Tuesday–April 23

Optimum Adding TheGrio

Altice USA will launch TheGrio to Optimum customers beginning May 21, making it available to those subscribing to Optimum Core and above packages. The Allen Media Group channel is available in

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.