IMAKE Software and Services has integrated with Adtec Digital’s DPI-1200 Ad Server to support linear broadcast TV ad insertion using their on-demand advertising system OpenVision Ad Exchange. The addition of the DPI-1200 and ad splicing technologies is intended to create a centralized way to manage, target, and execute ad campaigns across multiple linear and on-demand networks.

IMAKE’s OpenVision Ad Exchange utilizes open standards from the SCTE to integrate with existing linear ad insertion equipment, asset management solutions, and subscriber profiling solutions. The new ad management capabilities are designed to manage and track advertisements and sponsorships being watched by any subscriber base across all content types and networks being viewed. A key feature is the ability to centrally target one ad to multiple distribution platforms including download, VOD, and now linear broadcast TV.

The Daily

Subscribe
Wednesday–June 18

Tubi Creators Program

Maybe it’s a result of the success from “Sidelined: The QB and Me” starring Noah Beck , or it’s an effort to entice content creators away from the grasp of YouTube . Either way, Tubi is introducing a

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.