icueTV and HITS Advanced Interactive Services (AxIS) have entered into an agreement to deploy a full suite of t-commerce interactive applications. HITS AxIS-supported subscribers will be offered a host of interactive t-commerce applications: click to email, click to purchase, voting, polling and audio and video downloads. Participating MSOs will have instant access to a suite of business and management tools allowing for real time data analysis and lead generation tracking.

“The field trials with our Beta MSO affiliates have allowed us to test a variety of revenue-driven ETV applications over a wide range of cable system architectures,” said Gary Traver, SVP and COO of Comcast Media Center, which operates HITS. “Thanks to the technical and consumer knowledge we acquired during the trials, we are ready to support the rollout of iTV applications that can enhance the video experience for digital cable customers and net additional revenues for cable operators and their interactive content providers.”

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Wednesday–July 2

White Flag: Paramount’s Reason for Settling Trump Lawsuit

With news breaking overnight of Paramount Global’s $16 million settlement of President Trump’s “60 Minutes” lawsuit, the company couldn’t ignore the elephant in the room during its annual shareholder meeting Wednesday.

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