SeaChange International is integrating its Watch & Buy video-on-demand (VOD) t-Commerce application with icueTV, a provider of interactive applications for cable and satellite TV companies. The integration will allow cable operators to leverage existing VOD infrastructures to give consumers the immediate ability to purchase movies and related merchandise. Using SeaChange’s Watch & Buy application, DVD versions of on-demand streamed movies can be purchased on-screen and shipped to the viewer’s home, or digital versions can be downloaded to a personal computer or mobile device.
Watch & Buy includes a lightweight set-top application, user interface customization, and fully managed back-end order fulfillment. A DVD symbol appearing next to select titles in an operator’s VOD library alerts subscribers that the title is also available for purchase as a DVD or download. Subscribers may be presented with the opportunity to order DVDs in different formats such as Blu-Ray, or could even receive an offer to purchase an entire TV series on DVD after viewing a single VOD episode.