Texas Instruments bowed the 1st DOCSIS 3.0 data and video gateway that supports 8 downstream channels anywhere within the spectrum. Currently, the company said, digitally connected homes can be served more effectively by bonding 4 channels together, yielding a min aggregate data rate of 160 Mbps. — Qualcomm announced new apps for its mobile broadcast platform MediaFLO such as real-time user presence, referrals and chat, program reminders and aggregated user program ratings. — Service providers will be able next year to insert interactive ads into programming and alongside program guides through Mediaroom, Microsoft‘s IPTV platform.

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Review Board: Telecom Ad Challenges on the Rise at NAD

If it feels like you’re seeing more reports of ad challenges in the telecommunications sector, you’d be right. NAD is at the heart of it.

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