IAB Launches Tablet Task Force

The Interactive Advertising Bureau (IAB) has formed the Tablet Task Force, a group comprised of senior publishing and interactive industry executives. Tablets and e-readers enable the new era of interactive content experiences available to consumers anytime and anywhere. The announcement was made at the IAB’s symposium "IAB Innovation Days: Content Conquers All," a two-day event that melds together IAB’s interactive and marketing content expertise with Internet Week, the annual weeklong series of events spotlighting New York City’s role as a leader in the digital and media industries.

The preliminary objectives of the Tablet Task Force are to explore and define comprehensive best practices in the area, build an infrastructure for ongoing growth and provide guidance on the development of ad standards that enhance the lush consumer experiences that these devices promise.

“The ad market is developing for tablets and e-readers as the excitement builds for those devices,” said Bob Carrigan, CEO, IDG Communications, in a statement. “Their growth will create new revenue for media companies, agencies and technology companies and new experiences for users.”