Name: Chase Carey
Title: President/CEO, DirecTV

 

Why Him? Let’s be honest. Cable was getting cocky, pointing out that DBS operators simply can’t compete when it comes to the triple play. That’s somewhat true, of course. But what’s also true is that savvy CEOs like Chase Carey aren’t stupid. He has watched (twirling that mustache, no doubt) as cable operators and telcos try to bleed each other dry marketing the “bundle”—all while he can focus almost obsessively on video, video, video. And lately more HD. And while we can all quibble about exactly how many HD channels DirecTV is offering, consumers are getting the hard sell that satellite is the path to their HD salvation. Who’s telling them? Christopher Lloyd, Sigourney Weaver, Peyton Manning, Beyoncé… you know… the HD experts. Then again, DirecTV’s tactics seem to be convincing many consumers to switch. The satcaster added 240K subs in 3Q alone and now boasts 16.6mln total—with Carey noting the large number of affluent subs flocking to his open arms (a potential advantage if the economy turns sour). All of this has aided the basic sub losses that incumbent cable operators have experienced lately. And it’s a key factor in forcing MSOs to step up to the HD plate by upgrading to switched digital video, and pressuring programmers to launch more HD channels and content. C’est la vie. C’est competition.  MG


Click here to go to the next entry
Click here to go to the previous entry
Click here to return to the 2007 CableFAX 100 list

The Daily

Subscribe

Mark Your Calendar

WICT Rocky Mountain Chapter announced its 2020 virtual Tech It Out Conference. The event will be held on Nov 12 from 8am-12:30pm MST. Industry

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up