Hybrid TV In The Sooner State
Entone Inc. is teaming with BTC Broadband to explore a new broadband TV (BBTV) service model in Bixby, Okla.
With FusionTV, BTC Broadband says it can offer a BBTV service that combines live Over-the-Air (OTA) television programs and full digital video recorder (DVR) capabilities, with additional cloud-based media services that include VUDU’s streaming library of more than 50,000 titles and more than 50 popular online applications like photo sharing from Flickr and Picasa, and social media via Facebook and Twitter.
“Our FTTH deployment is a key technological differentiator for our services,” notes Scott Floyd, director/Sales, Product Development & Customer Services at BTC Broadband. “With a product like Entone’s FusionTV, we can leverage our high-speed network to bring next-generation, broadband-centric services to market while also increasing our overall customer satisfaction with a rich and compelling TV service."
According to Entone, its FusionTV solution is a turnkey managed platform that includes software, equipment and service. FusionTV combines traditional TV service with OTT services, and it is delivered as an operator-branded offering.
"Operators are realizing that broadband is the anchor platform for delivering new revenue-generating services,” adds Andrew Morton, vice president/Broadband TV Solutions at Entone. "BBTV is the proverbial win-win. It offers a path for progressive operators like BTC to potentially upsell their broadband subscribers to a premium tier, and can also give BTC a way to offer a richer, operator-branded TV service for consumers who may otherwise cobble together their own suite of online video services that can neither be monetized or used to enhance the BTC brand."
