In a conference about clever marketing we like the viral approach of The Sportsman Channel. Mostly by word of mouth it’s urging CTAMers to (sorry) hunt down its 5 affiliate relations staff and get a colored ribbon from each; the ribbons say CBFF (cable best friends forever) and attach to attendee badges. The first 25 attendees with all 5 ribbons receive an iTouch.

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The Cable Comeback

Commentary by Steve Effros It’s happening faster than I thought it would: the realization that the “cable” model of delivering video was the right, and probably only workable business model. “Cable”

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Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
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