In a conference about clever marketing we like the viral approach of The Sportsman Channel. Mostly by word of mouth it’s urging CTAMers to (sorry) hunt down its 5 affiliate relations staff and get a colored ribbon from each; the ribbons say CBFF (cable best friends forever) and attach to attendee badges. The first 25 attendees with all 5 ribbons receive an iTouch.

The Daily


Supply Chain: Fiber Demand Skyrockets in Age of COVID

Broadband and cable operator are running into supply chain problems as they embark on construction—particularly for fiber.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up