In a conference about clever marketing we like the viral approach of The Sportsman Channel. Mostly by word of mouth it’s urging CTAMers to (sorry) hunt down its 5 affiliate relations staff and get a colored ribbon from each; the ribbons say CBFF (cable best friends forever) and attach to attendee badges. The first 25 attendees with all 5 ribbons receive an iTouch.

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Wednesday–September 17

Wrestlepalooza: ESPN Is New WWE Home, But Not For All Pay TV Subs

ESPN will air “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs will have access to the event.

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