In a conference about clever marketing we like the viral approach of The Sportsman Channel. Mostly by word of mouth it’s urging CTAMers to (sorry) hunt down its 5 affiliate relations staff and get a colored ribbon from each; the ribbons say CBFF (cable best friends forever) and attach to attendee badges. The first 25 attendees with all 5 ribbons receive an iTouch.

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Internet Project Loon Pops

Google parent Alphabet pulled the plug on Loon , a network of stratospheric balloons designed to bring internet to rural and

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