Hunt 'Em Down
By
| November 10, 2008
In a conference about clever marketing we like the viral approach of The Sportsman Channel. Mostly by word of mouth it’s urging CTAMers to (sorry) hunt down its 5 affiliate relations staff and get a colored ribbon from each; the ribbons say CBFF (cable best friends forever) and attach to attendee badges. The first 25 attendees with all 5 ribbons receive an iTouch.