comScore released October 2009 data from its comScore Video Metrix service, showing that more than 167 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in October with nearly 28 billion videos viewed during the month.

Google Sites continued to rank as the top U.S. video property in October as it delivered 10.5 billion videos viewed (37.7 percent). YouTube.com accounted for nearly 99 percent of all videos viewed at the Google Sites property. Hulu ranked second with 856 million videos viewed (3.1 percent) followed by Microsoft Sites with 451 million (1.6 percent) and Fox Interactive Media with 446 million (1.6 percent).

More than 167 million viewers watched an average of 167 videos per viewer during the month of October. Google Sites attracted 126 million unique viewers during the month (83.5 videos per viewer), followed by Fox Interactive Media with more than 53 million viewers (8.4 videos per viewer) and Yahoo! Sites with 50 million viewers (6.8 videos per viewer). The average Hulu viewer watched 20.1 videos during the month, representing another all-time high for the property.

The average online video viewer watched 10.8 hours of video. 125.3 million viewers watched nearly 10.4 billion videos on YouTube.com (83.1 videos per viewer). 41.1 million viewers watched 313.5 million videos on MySpace.com (7.6 videos per viewer). The average Hulu viewer watched 20.1 videos, totaling 2 hours of videos per viewer. The duration of the average online video was 3.9 minutes.

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The U.S. rights to the 2027 and 2031 FIFA Women’s World Cups are up in the air, and it could be headed to a streaming service.

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