Hulu continues to flourish—the site expects to more than double rev this year—and comScore data covering Oct implies that solid execution of a viable business model is a big driver of its success. The site ranked 10th in the month in uniques (29.7mln), with most of the entities ranked ahead comprised of a basket of portals instead of a single destination. Hulu delivered a staggering 1.1bln ads in Oct, by far the most in the digital arena, but perhaps more impressive is its inclusion on both top 10 lists—implying the site’s users are more accommodating of ads and/or delivery of those ads is accomplished in a relatively unobtrusive manner. No other programmer’s digital plays notched spots on both lists. Also of note: the avg Hulu user spent nearly 208min at the site in Oct, 2nd only to Google sites and easily in front of Viacom Digital (54min) and Fox Interactive Media (17min). See data from comScore below.

ArrayArray

The Daily

Subscribe
Friday–November 21

Turning 20: TAC Reaches Milestone, Despite Challenging Landscape

In an era when even the well-funded cable networks are fighting a grueling battle to maintain relevance in the modern media landscape, The Africa Channel recently celebrated 20 years of illuminating what Africa means.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
Most Powerful Women Awards Cablefax Most Powerful Women | Join Us on December 4 at Current, NYC
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.