HP picked QLogic Corp. as a provider of 8Gb Fibre Channel connectivity for the new HP ProLiant Generation 8 (Gen8) server line.

The Calif.-based QLogic developed a Fibre Channel mezzanine adapter, the HP BLc QMH2572, for HP ProLiant Gen8 blade servers. HP Gen8 servers and the BLc QMH2572 adapter jointly enable higher compute densities for virtualized servers and enterprise I/O performance.

In addition, the HP BLc QMH2572 reportedly is optimized for low-power usage, management and security. The SAN solution can increase transfer rates for mission-critical data center applications while reducing backup windows.

"Clients are seeking improved uptime, performance and connectivity to ensure their businesses can simplify operations while maximizing resources," comments Jim Ganthier, vice president/Marketing, Industry Standard Servers and Software at HP. "Leveraging QLogic’s 8Gb Fibre Channel technology with our new Gen8 servers allows customers to achieve improved data availability and realize management cost savings by consolidating resources."

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Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.

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