Messaging is “a good chunk of the ARPU” when it comes to an operator’s revenue streams, says Steve Zitnik, executive vice president and CTO at Fla.-based Interop Technologies, a provider of core wireless solutions for messaging, mobile device management, and connectivity gateways.

So today, the company unveiled its Rich Communication Suite (RCS) solution, which it says allows operators to offer better messaging without having to deploy a full IP Multimedia Subsystem (IMS) architecture. The Interop solution reportedly complies with an enhanced version of RCS known as RCS-e, which the company says allows subscribers to send instant and group messages, and to exchange files in real time.

Using RCS-e and its enhanced address book, Interop says subscribers can initiate communication from within the address book (including instant messaging and group messaging), and they can share photos or videos.

“Interop’s RCS solution provides full RCS-e compliance – not ‘RCS-like’ features – while completely supporting legacy messaging technologies that subscribers currently use,” Zitnik notes.  “This approach enables operators to compete with over-the-top players today, and seamlessly implement an IMS core if and when they choose to do so.”

Zitnik also views the RCS solution, expected to go commercial in 1Q12, as “a transitional strategy while you are getting your IMS strategy in place.”

The Daily

Subscribe
Tuesday–September 16

News FAST: Free Channels Rising as Cordless News Destination

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.