North American B2B small business marketers – when compared with their B2B enterprise peers – allocate more budget to content marketing, plan to spend more on content marketing over the next 12 months and outsource content creation less frequently, according to a new report from the Content Marketing Institute (CMI), sponsored by Outbrain. The report says North American B2B small-business marketers:
 
>> Use an average of 12 content marketing tactics, whereas their B2B enterprise peers use an average of 16
>> Use an average of five social media platforms to distribute content, whereas their enterprise peers use an average of four
>> Create more content in-house, with 39 percent saying they outsource content creation, compared with 65 percent of enterprise marketers who outsource
>> Allocate 31 percent of their total marketing budget to content marketing, whereas their enterprise peers allocate 24 percent
 
In addition, 57 percent of B2B small-business marketers say they will increase their content marketing budgets during the next 12 months, compared with 46 percent of their enterprise peers.

The Daily

Subscribe
Thursday–April 17

Indiana Fever Sticks with TEGNA

TEGNA-owned WTHR still has the Fever, the Indiana Fever, that is.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.