Hospitality TV With Ads Goes Commercial

Based on its launch of the TiVUS HD IPTV system with ad insertion in a downtown Philadelphia room hotel, Omaha-based TiVUS Inc. now says it will offer its Free-to-Guest (FTG) HD digital programming “as a discrete product to the hospitality industry.”

"A first in the hotel industry, TiVUS’ digital programming includes all premium, HD and standard definition channels," says CEO Shiva Prakash. "The hotel industry has embraced the idea of ad insertion and its resulting revenue, and TiVUS delivers its entire HD IPTV platform supported via local and national advertising."

Prakash continues, "Ad revenues are the key to the TiVUS system. In this economy, not only are hotel companies seeking to lower their operating cost, advertisers are also seeking to target their advertising dollars more strategically. The TiVUS system addresses both of these customer needs. The TiVUS system delivers access to the coveted demographic of hotel visitor to eager advertisers; in turn, these steady streams of advertising revenues are shared with the hotel.”

Key features of TiVUS’ hotel HD IPTV with ad insertion include:

>> All premium channels, including HD programming and movies;
>> Fast return on investment;
>> An electronic programming guide;
>> Compatible with all middleware; and
>> Meets all brand standards.