HITS, a business unit of the Comcast Media Center, is unveiling its first Enhanced Binary Interchange Format (EBIF) – enabled interactive application optimized for 3DTV at the 2010 Cable Show.

The new 3D interactive app has been specifically designed to run on increasingly popular 3D TVs. The momentum of 3D programming in the marketplace presents a challenge for video programming that is not in 3D source code, such as guides or tickers. HITS addresses this concern with technology that allows 3D and 2D content to be viewed simultaneously.  The technology can be employed by MSOs to ensure that visual elements such as text or buttons can be delivered in high quality, viewer friendly feeds to their growing 3DTV subscriber base.

“We have successfully integrated text, images and video feeds into a seamless viewer experience," said Gary Traver, SVP and COO of the CMC, in a statement.?

HITS actively develops and advances interactive television through the HITS Advanced Interactive Services (AxIS) centralized suite of solutions for the development, launch and support of EBIF. Currently, the HITS AxIS interactive platform is deployed in beta to five MSOs and supports 30 EBIF applications from 23 different vendors, including Caller ID and T-commerce.

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