Highly Rated: Broadcasters Step Up To Plate on Online Ratings
By | June 12, 2012
On Monday, networks ABC, CBS, Fox, NBC, Telemundo, Telefutura and Univision announced that they would include content ratings info for network TV programs viewed online beginning in December. The broadcasters’ announcement got the approval of FCC chmn Julius Genachowski and Rep/V-Chip and Children’s TV Act House author Ed Markley.
Mediacom sued Georgia-based VoIP provider L2 networks and its CEO, Kraig Beahn, for allegedly tapping into its network to sell Internet service. More about the spat here. At the Worldwide Developer Conference, Apple showcased AirPlay Mirroring, which allows users to stream content from their Macs to Apple TV and AirPlay-compatible devices.
Comcast’s launch of Comcast Media 360 pushes the MSO’s Spotlight ad sales division into cross-platform advertising. During an interview, Andrew Ward, group VP of the new unit, tells Cathy Applefeld Olson why CM360 is a game changer for Comcast advertising clients.
Mediacom sued Georgia-based VoIP provider L2 networks and its CEO, Kraig Beahn, for allegedly tapping into its network to sell Internet service. More about the spat here. At the Worldwide Developer Conference, Apple showcased AirPlay Mirroring, which allows users to stream content from their Macs to Apple TV and AirPlay-compatible devices.
Comcast’s launch of Comcast Media 360 pushes the MSO’s Spotlight ad sales division into cross-platform advertising. During an interview, Andrew Ward, group VP of the new unit, tells Cathy Applefeld Olson why CM360 is a game changer for Comcast advertising clients.