HD Demand

With Super Bowl Sunday around the corner, consumers are upping demand for HD DVRs. Local news outlets in Syracuse report that Time Warner Cable doesn’t expect HD DVR boxes to arrive for a couple weeks, though non-DVR HD boxes are available. In NC, the MSO is working ’round the clock to install HD boxes to customers on a waiting list before the big game. Since Dec 1, the MSO’s Raleigh div fielded 11K orders for HD service, nearly 3 times the number received in Dec and Jan a year ago, the News & Observer (Charlotte, NC) reported. "Our techs are working very long hours to make sure that our customers with new HD sets will be able to view the Super Bowl in HD. We fully expect to eliminate any high- def backlog in the areas where prior news stories have run," a TW spokeswoman said. S-A said it’s working closely to "fulfill the increasing demand" for HD DVRs. "We are thrilled to see requests for HD DVR set-tops are on the rise, as it shows an increase in consumer awareness about the proper equipment needed to view HD programming and the value the DVR provides," said a S-A rep. Motorola has not had trouble filling demand, a spokesman said.