AARP hired veteran programmer Dick Kurlander to help create TV shows aimed at older viewers. More than 75mln Baby Boomers are set to reach retirement age within a few years, representing a relatively untapped demo, according to 2000 Census data. The AARP hopes to get cable nets like Discovery Health, HGTV and Fine Living to join its plan to target older viewers.

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Pendulums Break

Commentary by Steve Effros In my last column I focused on the circular nature of the thinking surrounding telecom business plans. We go “round and round again” on such ideas as linear video broadcast

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