AARP hired veteran programmer Dick Kurlander to help create TV shows aimed at older viewers. More than 75mln Baby Boomers are set to reach retirement age within a few years, representing a relatively untapped demo, according to 2000 Census data. The AARP hopes to get cable nets like Discovery Health, HGTV and Fine Living to join its plan to target older viewers.

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Fox News was the most-watched net in both prime and total day during the week of Oct 12-18. In prime, it

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