Harbert-Shell Game

G4 stands to gain the most from its consolidation with E! and Style under the newly formed Comcast Ent Group umbrella, said Comcast Programming Group pres Jeff Shell and CEG pres/CEO Ted Harbert. "What they do at G4 is just outstanding, and it’s not a network that is broken. I just want to help them do more," said Harbert, who had been E! Networks pres/CEO. Goals include alleviating some of the net’s financial burden and continuing to bolster the brand. E! and Style effectively use their brands to garner viewership, said Harbert, "and G4 is, and can be more of, that same thing." Said Shell: "Ted will bring a unique sense to G4 as well. We’ve had a lot of success with G4, and Ted has had a lot of success at E! and brings a lot to the table."

[Editor’s Note: For an expanded version of this interview, click here.]