Just 14 months after tapping former Viacom news vp Princell Hair to run things, CNN hired former CBS News exec Jonathan Klein as pres, CNN/US. CNN News Group pres John Walton said the net "felt we needed to get some new thinking in [regarding] the strategic direction." In a departure, Klein will be based in NY instead of Atlanta, but Walton says there are no plans to move the net’s HQ. Hair becomes svp, program/talent dev, CNN News Group. Taking a page from the Walton playbook, Klein spent most of a conference call Mon talking about the importance of "storytelling," but fell short of saying there would be more long-form docs on CNN. Walton downplayed comparisons to Fox News by saying its viewers aren’t leaving CNN; they’re dropping the broadcasters for Fox, he insisted. Here’s a wrinkle, Walton’s begun using the R word, admitting Klein’s biggest focus will be to increase prime-time ratings.

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Football Ratings Bump

NFL Network returned to the Top 5 cable nets in prime last week thanks to “Thursday Night Football.” The channel averaged 1.145 million viewers in prime, putting it in fourth place. Fox News , again, took

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