DIRECTV named Google its sales representative for what it calls a “broad selection of advertising inventory” on several cable networks it carries.
As a result of this partnership, national satellite inventory on Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide will be available through the Google TV Ads system across all dayparts, including prime time.
Google TV Ads customers now will be able to target as many as 30 million satellite households through both DIRECTV and existing partnerships.
“We are delighted to partner with Google and embark on this initiative together,” said Bob Riordan, senior VP/DIRECTV Advertising Sales. “Google TV Ads is an excellent advertising tool and will be a tremendous complement to DIRECTV’s existing suite of innovative assets.”
DIRECTV reaches 18.7 million TV households, which will allow Google TV Ads advertisers to reach a wide variety of TV viewers, depending on the needs of any given ad campaign.

The Daily



Fox Business Network is gearing up for fall with the “FBN Prime” programming slate, a collection of primetime shows celebrating American industry and ingenuity. The slate begins Sept 20 with “How America

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.