DIRECTV named Google its sales representative for what it calls a “broad selection of advertising inventory” on several cable networks it carries.
As a result of this partnership, national satellite inventory on Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide will be available through the Google TV Ads system across all dayparts, including prime time.
Google TV Ads customers now will be able to target as many as 30 million satellite households through both DIRECTV and existing partnerships.
“We are delighted to partner with Google and embark on this initiative together,” said Bob Riordan, senior VP/DIRECTV Advertising Sales. “Google TV Ads is an excellent advertising tool and will be a tremendous complement to DIRECTV’s existing suite of innovative assets.”
DIRECTV reaches 18.7 million TV households, which will allow Google TV Ads advertisers to reach a wide variety of TV viewers, depending on the needs of any given ad campaign.