Google has announced Google TV, which will combine the TV with the Internet. With Google Chrome built in, viewers will be able to access TV channels as well as millions of channels of entertainment on the Web.

Google TV will leverage Google’s search capabilities to enable viewers to locate content and to browse for content using their standard program guide, their DVR or the Google TV home screen.??Google TV will be built on open platforms like Android and Google Chrome.

Google has challenged Web developers to start coming up with apps designed specifically for the TV experience. Soon after launch, Google will release the Google TV SDK and Web APIs for TV so that developers can build applications and distribute them through Android Market.

Google has started building strategic alliances with a number of companies – like Jinni.com and Rovi. Jinni.com is a TV application working to provide semantic search, personalized recommendation and social features for Google TV across all sources of premium content available to the user. Rovi develops guide applications.

Google is also working with Sony and Logitech to put Google TV inside of televisions, Blu-ray players and companion boxes. These devices will go on sale this fall, and will be available at Best Buy stores nationwide.

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Discovery CEO David Zaslav was fuming at an investor conference Wednesday over Nielsen ’s viewership counts after an audit from the Media Ratings Council found the company undercounted viewership totals

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