News Corp-owned social networking phenom MySpace.com has a message for the cable industry: Join the part-tay! "It’s really being pro-active rather than reactive," said Shawn Gold, MySpace’s svp, mktg and content, in a CTAM Summit general session. He added that MSOs and programmers could use MySpace for advertising, target marketing and other revenue- sharing activities. "We want to do deals for viral video," he told reporters after the speech. "We’d love to do deals with any content owners or content aggregators." One interesting tidbit for MSOs: "It’s a natural for us to get into VoIP and other advanced communications tools," Gold told the audience. But during the Q&A with reporters, he said MSOs shouldn’t necessarily view that as a threat. "We might be partnering with one or several of them," he predicted. No word on whether top cable execs will be required to list their favorite bands on their own MySpace pages.