A new distribution model launched by Google and MTVN will distribute ad-supported content such as Nickelodeon’s "SpongeBob SquarePants" and MTV’s "Laguna Beach" to targeted Web site publishers. The venture marks the first time integrated video programming and ads will go directly to Google’s "AdSense" network, which delivers targeted ads to its Website and blog network. Google Video will also carry the clips, and the partners will test the model with 100 content hours later this month. UBS does not expect the pact to affect either Viacom or Google revenue near-term but believes it could "represent upside opportunity [for Viacom] if the distribution arrangement broadens the reach of this content with online viewers and advertisers." — Google will pay News Corp at least $900mln to exclusively provide search technology and text-based ads on MySpace and other Fox Interactive Media sites, including ign.com. Revenue share payments will begin in 1Q07 and continue until 2Q10.

The Daily


Netflix Growth Falls Short

Subscriber growth significantly slowed for Netflix in 1Q21. The streaming juggernaut added 3.98 million subscribers and finished the quarter with 208 million paid memberships, up 14% YOY, but below its

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