A new distribution model launched by Google and MTVN will distribute ad-supported content such as Nickelodeon’s "SpongeBob SquarePants" and MTV’s "Laguna Beach" to targeted Web site publishers. The venture marks the first time integrated video programming and ads will go directly to Google’s "AdSense" network, which delivers targeted ads to its Website and blog network. Google Video will also carry the clips, and the partners will test the model with 100 content hours later this month. UBS does not expect the pact to affect either Viacom or Google revenue near-term but believes it could "represent upside opportunity [for Viacom] if the distribution arrangement broadens the reach of this content with online viewers and advertisers." — Google will pay News Corp at least $900mln to exclusively provide search technology and text-based ads on MySpace and other Fox Interactive Media sites, including ign.com. Revenue share payments will begin in 1Q07 and continue until 2Q10.

The Daily

Subscribe
Thursday–October 9

Tides of Change: AMC, NCTC on Meeting an Evolving Audience

During a panel on the last day of Advertising Week New York, AMC Networks Chief Commercial Officer Kim Kelleher and NCTC CEO Lou Borrelli discussed what each side of the content business is doing to address the demands of an evolving audience.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.