A new distribution model launched by Google and MTVN will distribute ad-supported content such as Nickelodeon’s "SpongeBob SquarePants" and MTV’s "Laguna Beach" to targeted Web site publishers. The venture marks the first time integrated video programming and ads will go directly to Google’s "AdSense" network, which delivers targeted ads to its Website and blog network. Google Video will also carry the clips, and the partners will test the model with 100 content hours later this month. UBS does not expect the pact to affect either Viacom or Google revenue near-term but believes it could "represent upside opportunity [for Viacom] if the distribution arrangement broadens the reach of this content with online viewers and advertisers." — Google will pay News Corp at least $900mln to exclusively provide search technology and text-based ads on MySpace and other Fox Interactive Media sites, including ign.com. Revenue share payments will begin in 1Q07 and continue until 2Q10.

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Friday–September 5

Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

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