In a time when some networks are hurting for ad support, the Gospel Music Channel is living out its mantra of spreading good news. During the past year, GMC has catapulted from 18.5mln to 45mln subscribers and doubled its VOD viewership. Cathy Applefeld Olson sat down with Mary Jeanne Cavanagh, evp, ad sales, to get her insight on how Gospel is working to keep its demanding advertising clients happy.

GMC is on a roll bringing in new high-profile advertisers.

MJC: We now have over 60 national advertisers and have broken key categories. McDonald’s just joined us in the first quarter, breaking the QSR category. A lot of the insurance companies are on air, Disney Theme Parks and Verizon Wireless have joined, and we have automotive. We just finished negotiating another deal with Lincoln.

What’s behind the shift? Do you think more viewers are tuning in during these tough economic times, and advertisers are trying to find new places to reach them?

MJC: We offer hope. Our network is about feeling good about yourself, and a lot of clients are seeing value in reaching our audience in an environment that’s family-friendly. We did a survey with the Online Testing Exchange (OTX), and almost two-thirds of panelists agreed faith helps them to keep a positive attitude in tough times. And more people are seeking inspirational media.

[To read the rest of the interview, please log in to www.cablefaxdaily.com]

The Daily

Subscribe

Programming

AVOD Fox Weather is presenting live coverage of the nor’easter set to hit the east coast this weekend. It’s coverage begins Saturday at 5am ET, and Fox News Channel will simulcast the coverage. Fox

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 28
Cablefax 100 – 2022 Nominations Due: January 28, 2022
Mar 11
The FAXIES 2022 Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.