The CTAM-headed onlycablecan initiative of 14 MSOs launched a humorous integrated consumer marketing push, using levity to help cable’s message of superiority on advanced services cut through the clutter. A thrust of the campaign claims "cable’s better than" things like chocolate, puppies, gravity and the wheel…not to mention satellite and DSL, Cox’s Joe Rooney says. TV spots will run in 2 flights on 13 networks through ’04.

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At the Commission

The FCC adopted a NPRM seeking comment on how to maximize efficient use of the 500MHz of mid-band spectrum available in the 12.2-12.7GHz band. The hope of the proceeding is to further a conversation as to

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