The CTAM-headed onlycablecan initiative of 14 MSOs launched a humorous integrated consumer marketing push, using levity to help cable’s message of superiority on advanced services cut through the clutter. A thrust of the campaign claims "cable’s better than" things like chocolate, puppies, gravity and the wheel…not to mention satellite and DSL, Cox’s Joe Rooney says. TV spots will run in 2 flights on 13 networks through ’04.

The Daily


Willow Signs with Viamedia

The cricket streamer Willow is partnering with Viamedia for programmatic ad sales representation. Viamedia will handle ad

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