The CTAM-headed onlycablecan initiative of 14 MSOs launched a humorous integrated consumer marketing push, using levity to help cable’s message of superiority on advanced services cut through the clutter. A thrust of the campaign claims "cable’s better than" things like chocolate, puppies, gravity and the wheel…not to mention satellite and DSL, Cox’s Joe Rooney says. TV spots will run in 2 flights on 13 networks through ’04.

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“The Gilded Age,” series premiere, 9pm, Monday, HBO. This sumptuous (it better be, see the title) new period piece has been called “Downton Abbey” on Steroids.

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