The CTAM-headed onlycablecan initiative of 14 MSOs launched a humorous integrated consumer marketing push, using levity to help cable’s message of superiority on advanced services cut through the clutter. A thrust of the campaign claims "cable’s better than" things like chocolate, puppies, gravity and the wheel…not to mention satellite and DSL, Cox’s Joe Rooney says. TV spots will run in 2 flights on 13 networks through ’04.

The Daily

Subscribe

Willow Signs with Viamedia

The cricket streamer Willow is partnering with Viamedia for programmatic ad sales representation. Viamedia will handle ad

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 1
2024 Most Powerful Women Awards Nominations Open July 1st, 2024.
Aug 19
2024 Top Ops Awards The Magazine releases August 19, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.