Full Chortle
By
| August 25, 2004
The CTAM-headed onlycablecan initiative of 14 MSOs launched a humorous integrated consumer marketing push, using levity to help cable’s message of superiority on advanced services cut through the clutter. A thrust of the campaign claims "cable’s better than" things like chocolate, puppies, gravity and the wheel…not to mention satellite and DSL, Cox’s Joe Rooney says. TV spots will run in 2 flights on 13 networks through ’04.