The CTAM-headed onlycablecan initiative of 14 MSOs launched a humorous integrated consumer marketing push, using levity to help cable’s message of superiority on advanced services cut through the clutter. A thrust of the campaign claims "cable’s better than" things like chocolate, puppies, gravity and the wheel…not to mention satellite and DSL, Cox’s Joe Rooney says. TV spots will run in 2 flights on 13 networks through ’04.

The Daily


At the Commission

The FCC adopted a NPRM seeking comment on how to maximize efficient use of the 500MHz of mid-band spectrum available in the 12.2-12.7GHz band. The hope of the proceeding is to further a conversation as to

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up