Oxygen doesn’t just have fellow women’s nets Lifetime and WE in its sights. Pres Lisa Gersh said the net is now matching the viewer profiles of E!, Bravo and VH1 and took pains ("without naming names") to position her net as younger and funnier than other women’s nets. Oxygen kicked off the upfront season yesterday, getting things off to a very early start (not only January, but 8:30am) as well as hosting its 1st-ever upfront presentation. A big part of its message to advertisers is that it has a young, upscale female demo, noting that women pay 84% of all bills and are tech savvy. "Double your client base with us in the next 12 months," Gersh challenged buyers, saying that Oxygen did over $100mln in ad sales business last year. Oxygen just launched social networking site Oomph.net and its first broadband channel, SheDidWhat.tv. "We want to figure out this multiscreen world with you," Gersh told buyers. Oomph seeks to unite women through shared interests, while SheDidWhat provides on demand net programming clips and original series, such as "Our Bodies, Myself." Linear highlights include reality pilots "Adfight" (competing ad agency teams) and "Homefield Advantage" (Deion Sanders’ wife’s travails raising her family in small town Prosper, TX). The TV arm of Quentin Tarantino’s prod co will produce movie "Everything but the Girl." Oxygen’s development slate included 3 scripted series. Among them is "Angry Little Girls," an animated half hour based on Lela Lee’s book. Previous specials, "Mo’Nique’s F.A.T. Chance" and "Fight Girls," will return this summer as series. In the Oh-No-You-Aren’t dept, programming pres Debby Beece said Oxygen will be in the delivery room filming during pregnant Tori Spelling’s upcoming bed & breakfast reality series. Ewww…—Foxxy move having A-lister Jamie Foxx come in at the end of the event to sing and tickle the ivories (and the female-skewed crowd). Funny to see Janice Dickinson head out into the audience and rip the shirt off some random media exec—turned out the rippling, muscle-bound man was a model who had been hired for the gig.

The Daily



Kelly Abcarian was named evp, measurement & impact at NBCUniversal’s Advertising and Partnerships division. Abcarian was previously gm of Nielsen’s Advanced Video Advertising Group.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Apr 30
Top Ops – 2021 Nominations Nominations Due: April 30, 2021
Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.