Australia’s pay-TV provider, Foxtel, has chosen NDS Dynamic Audience Measurement System, integrated with TNS Media Research’s RaPidView solution, to track and analyze audience behavior across its network and to enable the introduction of advanced advertising solutions.?

The NDS Dynamic Audience Measurement System will allow Foxtel to collect enhanced viewing information in homes that have agreed to participate on a measurement panel to assist with advertising and marketing decisions. NDS Dynamic will track audience behavior across live TV, but additionally, it will monitor time-shifted DVR and on demand viewing, and usage of the electronic program guide and interactive applications. Foxtel will use the information from a pre-defined panel of set-top boxes recruited by TNS Media Research.

The Daily

Subscribe
Wednesday–December 11

Ferguson On Deck at FTC

Current Republican FTC Commissioner Andrew Ferguson was tapped by President-elect Trump to lead the agency. He would replace Lina Khan , whose stance on mergers and an attempt to ban non-competes rankled

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.