Australia’s pay-TV provider, Foxtel, has chosen NDS Dynamic Audience Measurement System, integrated with TNS Media Research’s RaPidView solution, to track and analyze audience behavior across its network and to enable the introduction of advanced advertising solutions.?
The NDS Dynamic Audience Measurement System will allow Foxtel to collect enhanced viewing information in homes that have agreed to participate on a measurement panel to assist with advertising and marketing decisions. NDS Dynamic will track audience behavior across live TV, but additionally, it will monitor time-shifted DVR and on demand viewing, and usage of the electronic program guide and interactive applications. Foxtel will use the information from a pre-defined panel of set-top boxes recruited by TNS Media Research.