FourthWall Media has announced that the OneLink San Juan cable system in Puerto Rico has successfully deployed FourthWall’s Ad Widgets advanced advertising system across its digital subscriber base.

Based on EBIF, Ad Widgets allows advertisers to combine interactive functionality with their commercials. When a commercial runs, digital OneLink subscribers will see an on-screen prompt. With the push of a button on their standard cable remote, viewers can request more information, find out more about the product or service, and hit click-to-call for immediate merchant contact.

"The Ad Widgets Manager guides media sales personnel through simple forms where they input an order and select options that automatically bind proven applications to the appropriate commercials making them interactive," said Tim Peters, FourthWall Media CEO, in a statement.

FourthWall Media is expanding the set of available Ad Widgets templates to include Video On Demand (VOD) telescoping, which will allow OneLink to market its own VOD programming in a thirty-second spot.

The Daily

Subscribe
Monday–December 6

Programming

Discovery and Group Nine Media signed a development deal for a slate of original series for discovery+ . The agreement includes content across the food, nature, true crime and adventure genres as well as

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.