FourthWall Media has announced that Bill Feininger has joined the staff as SVP of Media Measurement, a newly created unit he will head. In this capacity, Feininger will be responsible for all aspects of advanced and interactive advertising research including business planning, product management, and strategic partnerships.

“Harnessing set-top box usage is to television what the introduction of the bar code was to the supermarket,” said Feininger, in a statement. “Bar codes caused a sea change and afforded supermarkets the knowledge to better manage their own destiny.  I want to ride this revolution in advanced television advertising and I can think of no better company to join than FourthWall Media. They are the leading organization, with a working EBIF platform and a broad portfolio of TV and advertising widgets.”?

Previously Feininger was with Nielsen Media Research.

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