FourthWall Media has announced that Bill Feininger has joined the staff as SVP of Media Measurement, a newly created unit he will head. In this capacity, Feininger will be responsible for all aspects of advanced and interactive advertising research including business planning, product management, and strategic partnerships.

“Harnessing set-top box usage is to television what the introduction of the bar code was to the supermarket,” said Feininger, in a statement. “Bar codes caused a sea change and afforded supermarkets the knowledge to better manage their own destiny.  I want to ride this revolution in advanced television advertising and I can think of no better company to join than FourthWall Media. They are the leading organization, with a working EBIF platform and a broad portfolio of TV and advertising widgets.”?

Previously Feininger was with Nielsen Media Research.

The Daily

Subscribe
Friday–May 14

Evoca and Unmudl Team Up for Learnings

NextGen TV provider Evoca and skills-to-job marketplace Unmudl will partner to create the first locally relevant television channel for adult learners seeking short-term courses and credentials. The pair will

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.