FourthWall Media has signed an agreement with Yellow Pages provider Axesa Servicios de Informacion to launch interactive advertising on OneLink in San Juan, Puerto Rico. Axesa will not only provide listings data, but will sell interactive advertising to local businesses on its online Yellow Pages directory, SuperPagesPR.com. ?

Axesa will make the interactive ads available to its existing advertiser base, as well as new interested customers. It is envisioned that Axesa will begin sales next week. OneLink is already using FourthWall Media’s EBIF platform, which powers this EBIF application. (For more, click here).??

OneLink viewers will be able to access Yellow Pages on TV with their regular digital cable remote. Clicking on a banner ad will bring viewers to a micro-site where they can get more information about the company, product or service; and choose to be contacted by the company. Viewers will also have the ability to connect directly with the advertiser via phone using the “click-to-call” feature.

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Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

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