FourthWall Media has signed an agreement with Yellow Pages provider Axesa Servicios de Informacion to launch interactive advertising on OneLink in San Juan, Puerto Rico. Axesa will not only provide listings data, but will sell interactive advertising to local businesses on its online Yellow Pages directory, SuperPagesPR.com. ?

Axesa will make the interactive ads available to its existing advertiser base, as well as new interested customers. It is envisioned that Axesa will begin sales next week. OneLink is already using FourthWall Media’s EBIF platform, which powers this EBIF application. (For more, click here).??

OneLink viewers will be able to access Yellow Pages on TV with their regular digital cable remote. Clicking on a banner ad will bring viewers to a micro-site where they can get more information about the company, product or service; and choose to be contacted by the company. Viewers will also have the ability to connect directly with the advertiser via phone using the “click-to-call” feature.

The Daily

Subscribe

Ratings

In the same week it was reported MLB and ESPN are back in talks about the network staying on as a media partner, Sunday Night Baseball continued on a year of viewership improvements. Sunday’s Twins vs Tigers

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.