SVP, Marketing FEARnet

Walker has scared up strong results over the past year for FEARnet by raising the emerging network’s profile via increased industry recognition, consumer awareness and integrated corporate sponsorships. FEARnet had a presence at more than 20 grassroots horror conventions during the past 12 months, and then continued to haunt the more than 91 million TV fans of horror and suspense entertainment by constantly connecting with them via social media and tie-ins with Six Flags theme parks, Eli Roth’s Goretorium and the ‘Resident Evil’ video games. “I truly enjoy building brands and creating an identity for a network,” she says.

What’s your favorite part of your job?
I truly enjoy building brands and creating an identity for a network; a close second is working with marketing partners to create innovative sponsorships.
 
Best trick for maintaining the personal-professional life balance?
You have to hire quality people who you respect and have the utmost trust in, and create systems that put them in the best place to succeed and create an efficient work flow.
 
Who would you want to swap jobs with for a month and why?
It would be amazing to switch places with the person who organizes the Technology, Entertainment, Design (TED) Conferences because that’s where so many great ideas are born.

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3Q21 SVOD Tracker

MoffettNathanson is projecting a slowdown in SVOD subscriber momentum for 3Q21, estimating 2021 DTC net adds will come to about 8 million across its coverage portfolio versus the 11 million it saw in 2Q21

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